Wednesday, May 6, 2020
Promotion Of Frozen Food Organization - 1100 Words
Promotion of frozen Food Objective: We will organize the event to promote the product in the market in order to get the benefits by attracting the customers towards it. Competitive advantages: Advantages of organizing this event will be beneficial. It will increase the awareness of people regarding the product. It will increase the competition in the market and this consumer product will become more ideal for the customers. Target markets: Targeted markets will be shopping malls and especially those markets, which are mostly visited by elite class and middle class. Strategies and tactics: Strategies used in order to promote the product will be followings: First strategy will be motivating the public by advertising the product. Give the free sample of the products to the public. It is the best way to promote the product. It will reduce the confusion of people regarding the quality and taste of the product. Drag the attention of people by keeping the price of product low because people will be more attended towards the low price of product. Budget: I have allocated $ 700 on the promotion of this product and this planned event will surely results into the increase of sale of my product. I will try to cover it by the increase of sale of my product. Keep the low budget to organize the event. Schedule: It will be organized on Sunday so that majority of people can attend it because majority of work-force population visit shopping malls on weekends. More people will attendShow MoreRelatedZenith Pet Food1053 Words à |à 5 PagesZenith Pet Foods, Inc. In reviewing the Zenith Pet Foods case, there are several facts that need to be assessed before offering a definitive answer on whether their potential program for marketing Show Circuit dog food will be successful. Zenith Pet Foods, Inc. is a major distributor of dog food for show kennels throughout the United States. 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