Promotion Of Frozen Food Organization - 1100 Words

Promotion of frozen Food Objective: We will organize the event to promote the product in the market in order to get the benefits by attracting the customers towards it. Competitive advantages: Advantages of organizing this event will be beneficial. It will increase the awareness of people regarding the product. It will increase the competition in the market and this consumer product will become more ideal for the customers. Target markets: Targeted markets will be shopping malls and especially those markets, which are mostly visited by elite class and middle class. Strategies and tactics: Strategies used in order to promote the product will be followings: First strategy will be motivating the public by advertising the product. Give the free sample of the products to the public. It is the best way to promote the product. It will reduce the confusion of people regarding the quality and taste of the product. Drag the attention of people by keeping the price of product low because people will be more attended towards the low price of product. Budget: I have allocated $ 700 on the promotion of this product and this planned event will surely results into the increase of sale of my product. I will try to cover it by the increase of sale of my product. Keep the low budget to organize the event. Schedule: It will be organized on Sunday so that majority of people can attend it because majority of work-force population visit shopping malls on weekends. More people will attendShow MoreRelatedZenith Pet Food1053 Words   |  5 PagesZenith Pet Foods, Inc. In reviewing the Zenith Pet Foods case, there are several facts that need to be assessed before offering a definitive answer on whether their potential program for marketing Show Circuit dog food will be successful. Zenith Pet Foods, Inc. is a major distributor of dog food for show kennels throughout the United States. The product that Zenith is offering is called Show Circuit, which is a highly nutritious and quality ingredient dog food. The product of Show Circuit,Read MoreCreate a Marketing Mix for Frozen Pizzas.1345 Words   |  6 Pagesleading producer and product for frozen pizza locally. We believe by constantly increasing our variety of our frozen pizzas which are high in demand, we will be able to dominate local markets for frozen pizzas. b) Identify and analyse target markets for these two products. Identifying and analysing target markets before marketing a new product is an important step which organisations much take before marketing their product. It is important that an organization first acknowledge the suitableRead MoreMarketing Is The Organization Of The Sale Of A Product Essay1109 Words   |  5 PagesMarketing is the organization of the sale of a product, deciding on its price. And Marketing also is a process of commercial. The commercial processes involved in promoting and selling and distributing a product or service. Define of promotion: Promotion means increasing customer awareness of a product or brand, increase sales and create brand loyalty. A promotion is an attempt to make a product or event popular or successful, especially by advertising. Role of promotion (McDonald inRead MoreThe Importance Of Increase In Prices Of Products1574 Words   |  7 Pagesin prices of products In the anticipation for an increase in the prices of various commodities, it is important for the organization to consider the costs of the materials used in making the product. Since the raw materials for the low calorie and frozen microwaveable food company have increased in price, the cost of product is expected to rise and therefore, the organization needs a plan in order to assist in setting the price to keep the customers happy in the market. One of the plans to keepRead MoreImplement And Monitor Marketing Activities. Assessment1334 Words   |  6 PagesExecutive Summary The TOP Restaurant (TOP) is a family start-up business that specializes in providing Asian cuisine foods based in Chadstone, Vic Australia. The TOP is intended to penetrate in to new markets in both locally and internationally. The TOP Company’s mission is to be a market leader by introducing authentic Asian cuisine worldwide by providing the true and local taste to the food patrons. The company on their first year operation which started on 28th February 2016. The company has an initialRead Moreheavenly blush marekting4198 Words   |  17 Pagesfound it difficult to maintain her healthy lifestyle, especially outside of her home. This is especially true with food. At home it was easier to maintain a nutritionally safe envrironment, but once she is out and about it become increasingly difficult, because the choices are limited or nonexistent. That’s when the whole thing started... She started off with the one category of food that was giving her the most troubles while trying to maintain her healthy lifestyle.... snacks and desserts, andRead MoreBrannigan Foods1178 Words   |  5 Pagesconsumers are that of professionals and working mothers seeking fast, simple meals. The acquisition of Annabelle’s Foods helps this segment with growing sales of 12% per year. Another trend is the tastes of consumers. New flavors such as Mexican and Asian soups are gaining way in the division. An opportunity to procure these flavors is to acquire a new product line; Roarin’ Cajun Foods would secure the Mexican style soup and Red Dragon would lock down Asian tastes. If not acquired, these brands poseRead MoreFrozen Food Business in Bangladesh10464 Words   |  42 PagesAbstract This paper is a review of Bangladeshi Frozen Food Business. Frozen Foods in Bangladesh encompass from fishes to ready-to-cook foods. However, fishes and shrimps are exported and generate foreign exchanges for Bangladesh, whereas, the semi-processed foods are imported and produced locally. Indeed, it is a potential business where rural people can be benefited by investing little amount of money, and producing and meeting the emergence demand in the market. This paper additionally concernsRead MoreLong Term Investments For Low Calorie Frozen Food Company2516 Words   |  11 PagesLong-term Investments for Low-Calorie Frozen food Company Martha L. Johnson Strayer University Professor: Camille Castorina Outline a plan that mangers in the low-calorie, frozen microwaveable food company could follow in anticipation of raisin prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rational for your response. As the manager of our low-calorie frozen food company our company would likeRead MoreMarketing Plan for Halal Frozen Food2185 Words   |  9 Pagesspecifically created for Halal Frozen Food Retail Shop. Executive Summary Halal is an Arabic word which means permissible or lawful. In the Holy Quran, God commands muslims and all of mankind to eat of the halal things. Nowadays, demand for Halal foods is increasing not only in the U.S., Europe and Canada, but also in the Middle East, Southeast Asia, North Africa and Australia. In Malaysia the need for halal food showing a positive grow. An awareness campaign about halal food through media electronics

Pit Bull Research Paper free essay sample

Pit bulls are a Misunderstood Breed Pit bulls are the most misunderstood dog breeds in the world. When people hear the word pit bull they automatically think of dogs fighting and attacking. When people say pit bull theyre usually referring to a range of breeds and, often, a mixed-breed dog. (Lawrence, C Louisville Magazine Feb 2007) People think they are a very dangerous breed of dog. Because of this, some areas do not allow pit bulls and breeds like them. Pit bulls are the leading culprit of dog bites in America, but on the other hand, they are the gentlest dogs people will ever meet. The National Canine Temperament Testing Association tested 122 breeds of dog and Pit bulls placed the 4th highest with a 95% passing rate. (http://atts. org Feb 2012) With this fact it can only be how the dog is raised. People who own Pit bulls should be obligated to train their dog well. With any dog you need to train it so the owner has the upper hand. Owners need to know that they have to be dominant and for their dog to be obedient towards their orders. The dog comes second to themselves. Pit bulls are one of the most gentle of the breeds. Pit bulls are notable therapy dogs who visit patients that are recovering from emotional trauma. Pit bulls are also used for their service in sniffing out drugs on the borders due to their sense of smell being stronger than any other breed. These dogs are great family dogs and were babysitters in the 19th and the early 20th centuries. American Pit Bull Terriers were introduced into the United States of America during World War I and World War II. The purpose of the creation of the Pit Bull was to deliver messages back and forth across the battlefield during battle. Pit Bulls were first bred to bait bulls as a sport back in the late 19th and early 20th centuries as well, but soon became used as house pets due to their friendliness towards people. They were also known as great babysitters because of their intuition to protect their loved ones. These facts in themselves should open up people’s eyes to the Pit Bull breed not being an aggressive breed simply because they history proves that they had become great pets. A known fact to share is that Theodore Roosevelt owned a pit bull while he was president and his dog was a great sidekick for him in office. His dog provided safety for him, and not just because their dog was fierce, it was because he knew that specific dog could defend, be trained well, and become obedient. Owning a pit bull in today’s society has one of two reactions, they are adored or they are terrifying. The myths and horror stories that people say are why many fear them. They do not have â€Å"lock jaw† like many seem to think. Lock jaw is when a dog bites down on something and can’t let go. A vast majority of the population is known to believe that they have a killer instinct that does not stop, which is entirely not true. One cannot believe everything one reads or hears. There are two sides to every story, yet in this case, there are two sides to every breed. Pit bulls are like any other dog, they have to be trained and if trained right, they can be great family pets. When a pit bull falls in the hands of a bad owner than that is when you may have a problem. It’s easiest to understand this way; Suppose a child has physically abusive parents, they’re either going to grow up believing that harming someone is the only way to teach a lesson, or become skittish towards unfamiliar surroundings. It’s very similar to a dog’s life. They’re known to be physically damaging because they, themselves are physically damaged, because they’re â€Å"tough. † It all makes sense if it’s looked at from every angle of perspectives. Training a dog is not an easy thing, but dogs need extensive training so there will be fewer incidents. It is the concept of nature versus nurture. To this day, there are no facts about this either but both sides have great points and there is no set truth – but everyone seems to have an opinion. â€Å"An unneutered male pit bull is 2. times more likely to bite then a neutered male. In addition, male pit bulls are 6. 2 times more likely to bite then female pit bills. † In a study evaluating canine temperament, 82% of dogs received a passing score, 86. 8% of those dogs where American pit bull terrier (1800PetMeds. com Feb. 2012). There are ways to avoid incidents when in contact with these animals. When appr oached by a pit bull always remain calm, approach the dog slowly from the side not from the back. Do not provoke the dog always ask the owners to pet the dog first. If an aggressive dog approaches you do not panic, give the dog firm commands like sit, stay, and easy, then back away slowly. When owning a pit bull socialize the dog with people and other animals, get them familiar with animals and people including children. Isolated dogs can become vicious and dangerous so be cautious when in contact with a not so friendly dog. (Skloot, R Aug 2007 Prevention Vol. 59, Issue 8 Pgs. 196-198) Banning a breed, which the technical words are breed specific legislation, is not a good idea. Putting a ban on pit bulls is a less than great idea because people will continue to own pit bulls and hide them or even abandon their dog(s) and leave them to die. The irresponsible owners should deal with heavier fines and possibly jail time and this might scare these owners into training their pit bull properly. There is no proven fact that banning pit bulls will cut down on the number of bites. Not every bull type is a killer so banning bull types is not a good idea. There are many different bull types and it is hard to choose which ones are dangerous. Most cities do not allow â€Å"pit bull breeds,† but why is it that a dog with 10% pit bull in it and 90% Labrador in it should be banned? There are also many apartment complexes that do not allow pit bulls, or other certain breeds of dogs, this is dog discrimination. There are many stories of pit bull dogs doing great things but for some reason, the bad stories are the ones people remember. Dog lovers need to do more to help this breed work towards a better reputation. Dog discrimination is a real thing; People can search for it online. There have also been many cases where certain breeds, namely pit bulls, are not allowed at certain dog parks. This is not politically or socially right. Pit Bulls were born to be great helpers and family pets – they are loyal, independent, friendly and lovable pets. Any pit bull owner will explain how wonderful they are with children, other pets and just about anyone. A friend and current pit bull owner, Sandy Sweeney mentioned â€Å"My dog, Sargent, is my best friend. I feel safe when he is around and know that he would never hurt a soul. He is wonderful with my son and the most loyal animal. I would be the first person to tell anyone how awesome pit bulls are as pets. † (S. Sweeney, October 2012) There are numerous articles online as well stating that pit bulls are great dogs and there bad reputations need to change and are dishonest. Overall, there are many stories – good and bad – describing the temperament of pit bulls but at the same time, there are many stories – good and bad – describing dog stories as well. Although there are some facts that Pit Bulls re the leading cause of dog bites in America, no one can simply use that to say that Pit Bulls are bad dogs and deserve a bad reputation. It comes down to nature vs. nurture and if you raise and train a dog well, any breed, people will see an amazing, wonderful creature who is loyal and with a happy temperament. In conclusion the pit bull is a misunderstood, gentle giant that people need to take the time and get to know. The reas on why this paper was written is so people have the knowledge when dealing with this type of dog. There are irresponsible dog owners out there that don’t care about the actions of their dog. This causes the dogs to have a reputation that no good pit bull owner wants their dog to have. As was stated before, banning pit bulls is a dangerous move to make because there will most likely be more animal cruelty acts upon these gentle beasts. References (http://atts. org Feb 2012) (Lawrence, C Louisville Magazine Feb 2007) From UOP (Skloot, R Aug 2007 Prevention Vol. 59, Issue 8 Pgs. 196-198) From UOP (S. Sweeney, October 2012) (1800PetMeds. com Feb. 2012)

Gun Control Essays (427 words) - Gun Politics, Firearms, Gun Control

Gun Control Gun control has been a controversial issue for years. A vast majority of citizens believe that if gun control is strictly enforced it would quickly reduce the threat of crime. Many innocent people feel they have the right to bear arms for protection, or even for the pleasure of hunting. These people are penalized for protecting their lives, or even for enjoying a common, innocent sport. To enforce gun control throughout the nation, means violating a persons Constitutional rights. Although some people feel that the issue of gun control will limit crime, the issue should not exist due to the fact that guns are necessary for self defense against crime, and by enforcing gun control is violating a citizens second amendment right to bear arms. Guns are evil to some, because of the violence that they create. People express guns as weapons of homicide. They insist that, the more guns with which our society equips itself, the greater the likelihood for accidents or violent acts involving fire arms to occur. It is a proven fact that handguns have been the murder weapon of choice. Guns are involved in half of all homicide cases. People believe that society has relied on weapons that create harm and criminals. Therefore, these weapons should be outlawed. However, law abiding citizens have the right to protect themselves against danger. Due to the ownership of guns, burglaries have reduced considerably. A gun is a tool, guns don't kill people. People kill people. The matter depends on who is using the gun, and what situation it is involved in. Purchasing a handgun legally is a complex procedure. The consumer must go through a two month waiting period. These procedure guarantee the innocence and reliability of a gun owner. The second amendment states the citizens right to own and bear firearms. Freedom to poses arms is a guaranteed citizen right. If the constitutional rights of a citizen are violated, it can be a complex issue. In the case of US vs Miller during the year of 1939, The supreme court voted against individual rights to bear arms. Nothing can destroy a government more quickly than its failure to observe its own laws. This is why all citizens should be aware of all of their constitutional rights. Enforcing gun control is not going to have an effect on the crime rate, because it will not keep criminals from purchasing weapons. If guns are outlawed, only outlaws will have guns. If a person is willing to pay a price they will get what they want. Gun owners have to protect themselves from these criminals, and all gun owners must be informed of their second Amendment right to keep and bear arms.

The Marshall Plan essays

The Marshall Plan essays After the devastating effects of WWII, Europes economic and social conditions where in shambles. The personal suffering and internal upheavals threatened chaos. There was a lack of coal, steel, electrical power, railroad cars, locomotives, trucks, oil, and grain. All of the West European countries suffered political instability. This was the Europe, Secretary of State, George C. Marshall, saw when he attended a meeting of Foreign Ministers in Moscow on March 1, 1947. In this meeting, which was called to ease tensions, Secretary Marshall became disillusioned over the chance of cooperation with the Soviet Union. After a stormy interview with Joseph Stalin, Secretary Marshall knew that Stalin meant to profit from Europes maladies. Marshall was convinced that the only hope for Europes recovery lay in the United States. He could see the United States needed to help Europe, not only for moral reasons, but also it was in the interest of the United States in order to curb communism and Europe was the United States biggest customer. On June 5, 1947 Secretary Marshall delivered his classic speech at Harvard University, thus starting the European Recovery Program (ERP), what would later be known, all over the world, as The Marshall Plan. The Marshall Plan constituted one of our countries finest foreign policy moments. It signals the United States unequivocal resolve to assist an economically struggling Europe and assume a position of leadership. At the Harvard speech Secretary Marshall announced, Our policy is directed not against any country or doctrine, but against hunger, poverty, desperation and chaos...Any government that is willing to assist in the task of recovery will find full cooperation, I am sure, on the part of the United States government. The Marshall Plan was set up for a limited period of four years (1948-1952). The money given by the United States included money for loans. The Eur ...

Customer Protection Laws, Law of Torts and the Contract Act Essay

Customer Protection Laws, Law of Torts and the Contract Act - Essay Example On the part of the Company, it would be the purchase price consideration. Consideration, according to Jill Poole, in her book, Text Book on Contract Law, could be described as the action, inaction or promise thereof by one party, which stimulates action, inaction, or promise of another. (Poole 1996-2008, P. 3). The following case illustration would drive home the aspects regarding the law applicable in this case. A arranges with a lorry transport Company, B, to transfer his chattels and also paid advance towards this arrangement. However, during the actual movement of goods, the cases fall into the river. B is under contract with A and therefore, a breach of contract has resulted. Again, in this case, if A could prove negligence, B may be held negligible under Tort. Therefore, under such circumstances, the transport company could be held liable for actions under Contract, and also under Tort law, or both. In the Henderson v. Merritt Syndicate Limited case, the learned jury, Lord Goff observed â€Å"Approached as a matter of principle, therefore, it is right to attribute to that assumption of responsibility, together with its concomitant reliance, a tortuous liability and then to inquire whether or not that liability is excluded by the contract because the latter is inconsistent with it.† (Poole 1996-2008, P. 6). In this case study, it is seen that the product stopped functioning during the warranty period. This warranty is termed as â€Å"warranty of fitness† whereby the buyer agrees to purchase the laptop upon the express condition that, in the event of non-functioning within a period of six months, it would be repaired free of cost Answer.com: Consumer protection: Warranties. (Consumer protection. 2008).In this case, it could be said that there is an Express warranty that assures the quality, description, or performance of the product. These warranties may be less apparent than are product advertisements.  

Compare and contrast of ncaa and nfl football Essay

Compare and contrast of ncaa and nfl football - Essay Example When an end zone is reached, a turnover is forced by a team, the ball is punt away or the ball is lost on downs. In both NFL and NCAA, team members may fail to achieve ten yards during the four downs, and they are expected to turn the ball over to the opposing team. In this situation, the teams punt the ball away to the opposing team on fourth down; hence, the opposing team has to struggle in scoring a touchdown. Teams in these games have a common objective of getting into the opposing team’s end zone in order to score six points that are referred to as touchdown. Alternatively, they have an option of kicking a field goal to score three points, in situation where they are unable to reach the end zone. Both NFL and NCAA apply two common methods in the play, which include passing the ball to a receiver or running back with the ball. Lastly, both games are played on a field of the same size; 100 yards long with a ten-yard end zone and 53 1/3-yards wide. According to ESPN AMERICA (1), the first difference relates to the playing field, whereby NFL’s field has one-yard hash mark running down the middle of the gridiron, and is aligned to the goal post, seventy feet and nine inches from each side. On the other hand, in NCAA, the hash marks are set wide apart with sixty feet from the side, hence making a wider field to one side, and increased angles for the field goals, when the ball is spotted on the hash. The other difference relates to the goal post widths, whereby, NCAA has uprights that are 23’ 4† apart, while in NFL has a width of 18’ 6†. The ball used in NCAA has white a stripe around the ends in order to make it more visible when in flight during the night, but in NFL, the stripe is absent. In addition, in NCAA, the downed runner, carrying the ball is classed as down when any part of his body except his boots and hands are touching the ground. However, in NFL, a player is downed when touched as he goes to the ground or on the

A Review of the Communication and Leadership in Jusco Essay Example for Free

A Review of the Communication and Leadership in Jusco Essay The relationship is set up when the company regular operation. With the company growing, it will have more and more employees. So communication and leadership is really important. The relationship is harmony so that the employees will more effective, communication is fully reflected whether good or bad of the relationship between employees and employers. Leadership has a big role in here. We define leadership as the ability to influence a group toward the achievement of a vision or set of goals. Organizations need strong leadership and strong management for optimal effectiveness. We need leaders today to challenge the status quo, create visions of the future, and inspire organizational members to want to achieve the visions. (Stephen P. Robbins, 1998). Leadership is a management which manage staff to do the business, and make it clearly and more effective. 2. 1 Background of Jusco With Diaoyu Dao event came out, the relationship between Japan and China is become worse and worse. China even occur boycott Japanese goods last year. Many of Chinese people became mob to destroy Japanese enterprise. Most of patriotic personages were held the demonstration in different city in China. They boycotted Japanese goods so that all of Japanese companies were going down in China. Jusco is Japanese company; Jusco is short for Japan United Stores Company. The various of Jusco companies are subsidiaries of AEON CO. Ltd. There was a JUSCO in Shanghai before, but it was dropped down finally because of poor management. In Guangdong, Guangdong JUSCO Co. , Ltd used the name JUSCO to operate the first JUSCO at 1996. Now, there are 13 shops in Guangdong. It took the lead in the introduction of foreign advanced GMS (department store the supermarket) format mode, and in 2010 launched the SM (Food supermarket) formats. Guangdong JUSCO has a sound management system and in 2005 obtained the ISO9001: 2000 quality management system certification; national green market certification in 2007, was one of the first to obtain the certification of retail enterprises; 2010, ISO14001: 2004 environmental management system certification, the retail business is the first to pass the certification. Adhering to the everything for customers business philosophy, Guangdong JUSCO has been thought to provide customers with security, peace of mind and trust of goods, services and a comfortable shopping environment for the mission, so that customers enjoy shopping. Guangdong JUSCO business goods include: fashion clothing, household goods, sporting goods, home decorations, food, Japanese cuisine, fast food and other necessities. 2. 2 Research objectives 1. 2. 1 Definition of communication and leadership Communication is a slippery concept, and while we may casually use the word with some frequency, it is difficult to arrive at a precise definition that is agreeable to most of those who consider themselves communication scholars. Communication is so deeply rooted in human behaviors and the structures of society that it is difficult to think of social or behavioral events that are absent communication. Halavais, 2006). More and more countries open up their market in this modern world. Communication become very important to Jusco, due to relationship between Japan and China is getting worse. Leadership has been described as â€Å"a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a c ommon task. † (Chemers M. 1997). Leadership is easy to understand that organize a group of people to achieve a common goal. Under this global world, every organization is need cross-culture leadership. Cross-cultural psychology attempts to understand how individuals of different cultures interact with each other (Abbe, Gulick, amp; Herman, 2007). 1. 2. 2 To investigate the component for communications and leadership. Communications is a big problem in Jusco. This is common problem in China. AEON has been set up 18 Jusco in Guangdong, naturally, managers, leaders and employees all are Chinese. Otherwise, they must do the job under the working mode of AEON management. So communication sometimes is a big problem. Direction of communication is deciding how to communicate to each other. We further subdivide the vertical dimension into downward and upward directions. (R. L. Simpson, 1999) sometimes, most of sales do not will to talk to Jusco’s managers. And I know, Jusco managers also do not want to communicate to Japanese employers. It is even more badly when the DIAOYU DAO event happened. Japan and China are in stalemate. Leadership is mainly cross-culture leadership. 1. 2. 3 Further problem To find out further research opportunities for current problem. With the Japan and China become more and more hostility. We have to find out how does Japanese organization do in China. So we can research other Japanese company to have some more opportunities to compare Jusco. 1. 3 Research rationale I choose this topic because I was worked in Jusco as a red wine salesman last year, and I know this is Cross Culture Company, and its communication and leadership must be changed after the relation between China and Japan get worse. So I decide to use my MO knowledge to how it will be changed. Or keep the old style to manage. 2. Literature review 3. 3 Introduction Communication and leadership have a big role in management forever. Communication is decided whether make the company stay in the harmony situation. This makes the organization more effective and standard. Verbal communication is important to Jusco, but non-verbal communication is also important to it. Jusco is cross-culture organization; Chinese managers need to talk to Japanese senior management. After DIAOYU DAO event, the relation between Japan and China is getting worse, Japanese and Chinese cannot have a nice conversation. So I want to find out the difference of two stages. Leadership is an ability to influence a group toward the achievement of a vision or set of goals. However, not all the leaders are managers. Organizations need strong leadership and strong management for optimal effectiveness. So Jusco is the same. Jusco is customer-focused service operation. They have a lot of leaders in Jusco. Different apartment has different leader. However, a good leader can make it more effective. It also make customer more comfortable when customers shopping in Jusco. 3. 4 Main issue—communications Communication represents one of the most important tools that the leaders have at their disposal to perform their influencing of tasks. Its significance is such that some authors consider it as the â€Å"blood† that brings life to the organization. Paulo Nunes, 2011) In Jusco, communication is important thing, no matter employers or employees, they need to communicate to each other. Due to power distance is stay in the high level. Power distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed un equally. (Gert Jan Hofstede, 1965) Japan is in the high level of Power distance index. So do Jusco, senior managers have some power to manage and ask employees to do the job. However, Jusco is customer-focused service operation. Sometimes, senior managers will ask others to serve customers not himself. They have their own duties. But they need to put customers at the first position. So this is the main problem in Jusco. And the communication is has the big usage for employers to avoid this situation happening. Communication has the general process. The key parts of this model are the sender, encoding, the message, the channel, decoding, the receiver, noise, and feedback. The sender starts a message by encoding a thought. The message is the real thing of the sender’s encoding. When we speak, the speech is message. Our writing is the message. The movements of our acting and the expressions on our face are the message when we gesture. One of the suitablekinds of communications is organizational communication. In organizational communication, there is one kind of mode for Jusco: Formal small-group networks. Formal organizational networks can be very complicated. There are three kinds in this mode, chain, wheel and all channel. The more effective criteria are the networks wheel and all channel. Jusco is wheel mode. For example, one manager is managing drink, wine and so on. 3. Main issue—Leadership Leadership has main two kinds of theories. One is trait theories of leadership, and it is focus on personal qualities and characteristics. By 1990s, after research, studies and analyses, the best leader is unlike the normal people. They are special. But the particular traits that characterized them varied a great deal from review to review. (S. A. Kirkpatrick, 1991) Significant relationships exis t between leadership and such individual traits as: intelligence, adjustment, extraversion, conscientiousness, openness to experience and general self-efficacy. While the trait theory of leadership has arisen again, its reemergence has not been accompanied by a corresponding increase in sophisticated conceptual frameworks. (Zaccaro, S. J. 2007). The other is behavioral theories. In response to the early criticisms of the trait approach, theorists began to research leadership as a set of behaviors, evaluating the behavior of successful leaders, determining behavior taxonomy, and identifying broad leadership styles. (Spillane, James P, 2004) The managerial grid model is also based on a behavioral theory. According to three styles: authoritarian, democratic, and laissez-faire. Lewin, Kurt, 1939). Normally, some leaders may compare traits and behaviors to manage; however, they are still failing to manage. As important as traits and behaviors are in identifying effective or ineffective leaders and they do not promises to success. 3. 6 Theories used in Jusco While the communication model used in Jusco, if managers can use this kind of skills, empl oyees can be pleased to accept the order and finish the job in a short time. Formal small-group networks is the normal communications mode exist in Jusco. I ever was a wine sales in Jusco, my group all are sales of wine. The wheel relies on a central figure out to act as the conduct for the entire group’s communication; it simulates the communication network you would find on a team with a strong leader. 2. 5 Conclusion Above the literature review, we can understand the theories of communication and leadership. And figure out which kind of model can be used in Jusco. However, something I can know more in the Jusco senior management. So Ican not ensure the how the solve the problem just by this simplified concepts. 3. Research methodology. 4. 7 overall research design Step 1 Select Jusco as the object of study. | Step 2 Use communication and leadership theories to clarify the usage of management system. | Step 3 Find materials about communication and leadership in Jusco. | Step 4 Organize the materials found before. | Step 5 Combine the viewpoints that have same directions. | Step 6 Add personal views in research paper. | Step 7 Come out the final research paper. | At first, you have to set up your research title. In this modern world, people pay attention to personal benefits from work, so how to make the communications effective and in a proper way can be a key element to achieve success for companies. And leadership is making the company keep the direction keep on the right way. And make the company get more effective and achieve the goals as fast as possible. This is why I choose communication and leadership in Jusco, especially in the specific stage, after the DIAOYU DAO event. After deciding what title is, I begin to search information about communication and leadership which can support my research, and then finding opinions about the communication and leadership system in Jusco. With collection of all the materials that I need in this paper, the step four is to organize them and find out what the authors’ opinions about communication and leadership in Jusco, even in Japanese organization. When clarifying the points from some experts. Communication has some usage for making the whole company staff harmony, and let the managersto know more about employees. Let the whole company become the one big thing, and stay in the high effective. At the end, you read all the references, and link the knowledge and make it to the net. Figuring out why the communication and leadership in Jusco is so important and which kinds of mode are fit for Jusco. 3. 2 Ways to conduct literature search Key words| Source| Finding | Cross-cultural competence in Army leaders| From library books| Abbe, A. , Gulick, L. M. V. , amp; Herman, J. L. | An integrative theory of leadership. Lawrence Erlbaum Associates| From library books| Chemers M. (1997)| The process of communication| From library books| D. K. Berlo,| Army Research Institute for the Behavioral and Social Sciences. | From library books| Empirical foundation. (Study Report 2008-01). | WIKIBOOKS CONTRIBUTORS. | From library books| Halavais, Joe Petrick, Ashley Anker(2006)| Cultures and Organizations: Software of the Mind| From library books| Hofstede, Geert, Gert Jan Hofstede and Michael Minkov. | Great Motivation Secrets of Great Leaders. | UCD library| John Baldoni(2005)| Journal of Social Psychology| From library books| 8. Lewin, Kurt; Lippitt, Ronald; White, Ralph (1939). | Communications| Google research | Paulo Nunes, 2011| Vertical and Horizontal Communication in Formal Organizations| From library books| R. L. Simpson, 1986| Employment Relations| From library books| Rose, 2001. Acadermy of Management Executive| UCD library| S. A. Kirkpatrick and E. A. Locke,| Towards a theory of leadership practice| From library books| Spillane, James P. ; et al. , Richard; Diamond, John (2004)| Essentials of Organizational Behavior| Text book | Stephen P. Robbins and Timothy A. Judge(1998)| Trait-based perspectives of leadership| From library books| Zaccaro, S. J. (2007). | 3. 3 Rese arch Approach Q1: Is it communication is important in Jusco between all the staff? A: YES B: NO Q2: In communication, which thing do you think is important? A: trust B: honest C: honor Q3: Which thing will affecttheresult of the communication? A: skills of communication. B: parties of communications. C: place when having communication. Q4: Do Jusco do the research to know more about what the employees want? Write down your opinion. Q5: Do all the staff will have courage to communicate to the managers? Write down your opinion. Q6: If some problem happens between two apartments, how do you communicate under this question? Write down your opinion. Q7: How do you think the level of effective during working in the Jusco? A: high. B: normal. C: low. Q8: How do you identify superior/subordinate relationship? A: very clear, I will report to superior. B: Superior sometimes will interpose my work. C: Often several superiors give the order at the same time. D: When I facing the problem, I do not know who I can ask. Q9: How do your manager to order your work? A: manager will show me the detail. B: manager will discuss with me when I am in trouble. C: manager normally do not discuss with us. D: I often confused when I get the order from my manager. E: other:______________ Q10:Do you often find nobody will be responsible for the job, how do Jusco take charge? Write down your opinion. Question no. 1 to question no. 3 are identify is communication important to the employers or sales in Jusco. I want to know is it some problem in communication in Jusco staff. It helps to clear my thoughts that whether communication is barriers in Jusco between the employees. Due to superior/subordinate relationship is really complicated. At the same time, according to the communication process, I want to find out which process is something wrong. Like question no. 1, it will give all the staff a shake. They maybe will suddenly realize we are lack of communication during the work. Question no. 2 is the same to question 1, just want to notice staff to think about the communication. The usage of question 3 is wanted to ask them whether communication will affect their work. What is the problem will come out if communication in a low level. Give something to them to think. And this serious of problems are more valuable after the DIAOYU DAO event come out. Due to Jusco is in embarrassing situation in China. Question no. 3 and question no. 4 are the same direction. After give 3 questions to wake you up and think about the communication in Jusco. Comparing their real situation in Jusco, and research the information about the communication is it works out. And does it effective or not. These two questions both need to write down your own opinion, your own thoughts. These are staff real thoughts. According to it, maybe the management in human behavior of Jusco can change the structure to make the whole Jusco has more effective. Question no. 5 and question no. 6 are transition question; it is from communication questions to leadership questions. Questions no. 5 and question no. 6 are concern about communication and leadership. It is not only asking staff the situation of communication, but also checks the leadership in Jusco. We can see the superficial current situation of leadership in Jusco. After I get the superficial information about the leadership, we will collect the information about evaluation of the effective. With the question no. 7, we check the standard of their effective. By this collection, we get this information and find out whether leadership in Jusco is good to use. Question no. 8 is mainly to check the sales and employees how to treat with their superior. Hence, it also evaluates harmony of communication between superior and subordinate. If the relation is harmony, it has a lot of effect to affect the leadership exercise power. Question no. 9 has connection with question no. 9; question no. 8 is mainly collecting the information from employers and sales in Jusco. We can see the truth about the real working situation by opinions of employees and sales. According to their view, we have to do some evaluations to check the leadershipeffective or not. Question no. 10 is helps Jusco to improve their situation. Jusco is customers first company, if this situation coming up, all of employers and managers have to serve customers first. This is vision of Jusco. If they all pass the job to others, no one serve customers. Customer will go away with his dissatisfaction and blame Jusco has the bad service. What the worse, he will complain or tell every friend he knows so that the bad image of Jusco has been set up. 3. 4 Sampling For sampling, I need to contact with Jusco. Each observation measures one or more targets, sampling have too methods and everyone should to be used in the proper way. They all are unique. They are demanded to suitable different situation become the characteristics difference. Jusco as the biggest retail corporation in Asia, in Guangdong, it also the Top 3 of retail corporation. So Jusco is a big corporation, I think Simple random sampling is fit for Jusco. In general, I put one Jusco as the whole, Equal to the probability of each individual to be able to get through one by one extraction method to extract a sample of each extract this sampling method is simple random sampling. Why I choose simple random sampling? Due to Jusco have 26 stores in Guangdong province. Their cope is too big, so I have pretended their probability is equal. Hence, I choose the random one store has regular scale to do this research. Even though, each Jusco has different sales, employees and managers. The mode of management in Jusco do not change, each Jusco is the same administrative mode, Advanced GMS comprehensive department store supermarket retail business model. Normally, one GMS mode of Jusco has five hundred to one thousand staff. They divided into different departments. Each department I will find the 20 people to do this research. When they done their research, I gathering all the information, and continue to analysis. When I finished that, I will finish my goals and finish my all objective. 3. Data access and collection To do this research and make the sampling, I have to go to Jusco investigation in Guangdong province. However, you cannot go in the Jusco working area easily. It is lucky I was worked there before, I know the managers. With the top managers in supermarket agreement, I finally go into and do some survey. My main contact person is my friend who sells the red wine inside it. Contact peopl e: Wang Hong 3. 6 Methods of data analysis After I finish my survey, I will use my organization behavior management and cross culture management to analysis Jusco. How to communication and leadership will happen in it. The further I will analysis is what will affect them after the DIAOYU DAO events. 3. 7 Research limitation As a full time student in Singapore, we have little time to do the research. Due to the time is too short, I do not have enough time to make the scope large, and make is simplified. At the same time, I still have another course; my time will become shorter and shorter. Under this reason, maybe my point of view will short for one side. Maybe leadership will gather more information than communications. In China many things are cannot show in the newspaper so the information collection is a big problem, and Chinese people do not say anything so clearly, especially in the relationship, during the research. The superior/subordinate relationship cannot record faithfully. Maybe subordinates are too afraid to answer the truth. And even more, English is not my first English, many words we need to figure out how to express my view of points. 4. Conclusion 5. 8 summary This essay is mainly to show that how communication and leadershipwill affect the work in the organization. Different organization has their ownmanagement mode and their own culture. These are affecting the staff how to act in the company. According to the first part of communication, communication is basis skills in the human behavior. Communication process will show us the flow during two people communicates. Make the communication more effective is lead to the whole working flow more effective. However, there are some barriers to effective communication. Like filtering, selective perception. Emotions, information overload and so on. The next objective is leadership. Due to there is a big problem, about the relations. Due to in China, the employee will very afraid of the boss, so if the employers want to get the feedback is a very difficult thing. So the communication skill is necessary, but without the communication skill, what can the employer get the information from is also consider in this part. And what’s effect will the relationship come up with. Managers must not be a leadership, everyone can do. However, Jusco in China, most of people are Chinese. Leadership means that you are my boss, you are my superior, I need to receive you order to do the job. So leadership in this, there is a lot of value to have this research. The last part is how communication and leadership actually do in Jusco. How managers are good usage of these theories to manage Jusco working. 4. 2 Implications With the company growth up, and more and more employee will join with the company to help a company to give produce, and there will be one day the company become a global company then it will face the east and west different culture, and the relationship is not as simple as before, how can the employer deal with it. They need to use the tool of communication, and even developing their leadership to make he reach their personal goal. China is depending on relations, this is a marvel country. Communication is a good weapon to flight during in this society. Leadership is one person who cans good use at communications and he has the ability to gather some people to achieve the goals. This is difference to order people to do the job. 4. 3 Further research opportunities Actually in China, relation is important thing. This is not only communication nor does leadership make it success. Every foreign company, need to do some research about relations. If you control this, you can live really well in China. Reference 1. Abbe, A. , Gulick, L. M. V. amp; Herman, J. L. (2007). Cross-cultural competence in Army leaders. 2. Chemers M. (1997) An integrative theory of leadership. Lawrence Erlbaum Associates, Publishers 3. D. K. Berlo, The process of communication (NEW YORK: Holt, Rinehart amp; Winston, 1960), pp. 30-32. 4. Empirical foundation. (Study Report 2008-01). Arlington, VA: U. S. Army Research Institute for the Behaviora l and Social Sciences. 5. Halavais, Joe Petrick, Ashley Anker(2006): WIKIBOOKS CONTRIBUTORS. Free software Foundation, Inc. 6. Hofstede, Geert, Gert Jan Hofstede and Michael Minkov. Cultures and Organizations: Software of the Mind, 3rd ed. New York: McGraw-Hill. 2010. 7. John Baldoni(2005): Great Motivation Secrets of Great Leaders. McGraw- Hill. P1-24 8. Lewin, Kurt; Lippitt, Ronald; White, Ralph (1939). Patterns of aggressive behavior in experimentally created social climates. Journal of Social Psychology: 271–301. 9. Paulo Nunes, Communications, 2011,rehttp://www. knoow. net/en/sceconent/management/communication. htmretrieved 2013-1-20. 10. R. L. Simpson, â€Å"Vertical and Horizontal Communication in Formal Organizations,† Administrative Science Quarterly, September 1989, pp. 188-196. 11. Rose,2001. Employment Relations. UK: Pearcon Edmcati Ltd. 2. S. A. Kirkpatrick and E. A. Locke, â€Å"leadership:Do traits matter? † Acadermy of Management Executive, May 1991, pp. 48-60 13. Spillane, James P. ; et al. , Richard; Diamond, John (2004). Towards a theory of leadership practice. Journal of Curriculum Studies 36 (1): 3–34. 14. Stephen P. Robbins and Timothy A. Judge(1998): Essentials of Orga nizational Behavior. Eleventh edition. Pearson Educated Ltd. 15. Zaccaro, S. J. (2007). Trait-based perspectives of leadership. American Psychologist, 62, 6-16. Confirmation Certificate Congratulations! You have successfully completed the Library Plagiarism Quiz. Student Name: Chen Zhiying Student Number: .. 11211905. Date: . 2012-10-18.. THIS IS TO CERTIFY THAT (signature)†¦chen zhiying†¦.. HAS COMPLETED THE PLAGIARISM QUIZ Remember that the confirmation certificate is a statement by you that you understand plagiarism and know how to avoid it. If you think that you do not understand plagiarism and how to avoid it after working through this tutorial, you should confer with your module coordinator, no matter what score you have obtained on the test.